Posted 03.31.2009
Are you on plan?
Q1 is almost behind us — are you accomplishing all that you want to?
By Theresa M. SzczurekThe CEO of one firm said to me, “We have seen our business drop about 75 percent from where it was last year at this time.” Another CEO commented, “Our sales are down 20 percent. Most of our competition is down 35 percent.” Both of these companies are in discussions with us to get help in developing a strategic plan and evaluating their sales force. What about you?
Was Q1 all YOU planned? Are you tracking progress against clearly defined metrics? You do have a plan, right?
In case you haven’t noticed, spring is in the air. In arid Colorado you can tell by the 16 inches of wet snow we got last week to replenish the water supply.
It also means that the first quarter of 2009 is almost behind us. Time flies — whether you’re accomplishing what you want or not.
If you have a plan, ask yourself how things are going in pursuing your purpose. Be honest and assess progress. If you are on plan, pat yourself and your team on your back. Recognize and reward.
Assess and Adjust
If you are not on plan, you are not alone. Now is the time to ask tough questions and take appropriate action. Many firms have cut expenses as much as they can. The next step is taking necessary action to build the top revenue line. Determining appropriate initiatives takes strategic thinking. Once they’re in place dive in and embark on them.
Here are five practical pointers to make the needed adjustments:
• Envision the optimal outcome. What strategies will help you get there?
• Analyze. Determine what adjustments to make by looking at the current situation and comparing it to your where you want to be.
• Broaden. Take hold of a bigger purpose. There may be other product or market segments where you can find opportunity.
• Divide and conquer. Take on a big goal by splitting it into smaller chunks. What do you need to do “a day at a time?” Focus and finish one piece at a time, allowing that progress to replenish your energy.
• Reaffirm and execute. Establish mid-course corrections, commit to them with courage, and take the necessary action.
If you do not have a plan, there is no better time than now to create a good one. Especially in a storm, you do not want to be a ship lost at sea without a rudder. Without a plan you may actually sink. That is why one of the seven actions needed to survive and thrive in a recession is: Develop a good plan and act on it. Companies with a written plan outperform those without one. A good plan depends on a core ideology to provide guidance and direction.
Now is the best time to define your core and craft your strategic plan. Make sure it includes a sales assessment and plan. Then execute it. Don’t wait.
Theresa M. Szczurek, Ph.D., is the founder and CEO of Technology and Management Solutions, LLC (TMS), a management consulting firm that helps organizations and individuals grow to new heights by igniting their passion, aligning it with a meaningful purpose, and pursuing it relentlessly as a means to produce extraordinary results. Szczurek is also author of the Amazon-bestseller, Pursuit of Passionate Purpose, which provides her proven, step-by-step formula for success. Using this formula Szczurek built a technology company that she sold for $40 million in a six-year span. Call 800-505-8674 and visit www.PursuitofPassionatePurpose.com, www.TMSworld.com and www.RadishSprouts.typepad.com to learn about Szczurek's coaching and market development programs.
Copyright © 2008 Theresa M. Szczurek. All Rights Reserved.
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